Targeting Jews?

As I stepped out of my car one morning, upon arriving at work, I heard a voice calling to me. I turned to see a young Jewish man (a Lubavitcher as I learned later) approaching me.

“What kind of a place is this? It looks like a synagogue, but any knowledgeable Jew would know that a synagogue would not have the words “New Covenant” in their name, unless they attended a synagogue like _______ (he named a large reform synagogue). But then, those are probably the Jews you are targeting.”

“Oh, targeting Jews,” I responded. “Well, if you know anything at all about evangelical Christians, you will know that we ‘target’ the whole world. We are interested in talking about Jesus with anyone who is open to speaking with us.” I then went on to explain that many evangelical ministries focus on specific people groups, and that the ministry I represented was committed to sharing the gospel with anyone, giving a particular focus to the Jewish community.

We often face objections from both Jews and non-Jews about our desire to explain the gospel to Jewish people. But we are convinced that Christians have a responsibility to share their faith with everyone, including the Jewish community.

The New Testament Scriptures are clear, all people should hear the gospel. It was Jesus himself who commissioned his followers to “go and make disciples of all nations” [Matthew 28:19 NIV*] The Apostle Paul (the former Rabbi Shaul before coming to believe in Jesus as Messiah and Savior) wrote:

“For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes, to the Jew first and also to the Greek (gentile).” [Romans 1:16 NIV]

There was no question in Paul’s mind but that the gospel message - salvation, the forgiveness of sins - is a message that must be shared with all, beginning with the Jewish community. How tragic it would be if we failed to share the message of Messiah Jesus with those who have been “entrusted with the very words of God” [Romans 3:2 NIV].

While we ”target” Jews no more than any other people group - we speak with far more Gentiles than Jews - we make no apology for seeking to “Encourage Conversation about Jesus” with the Jewish people we meet.

Without reservation we believe Jesus is our only hope of salvation. It was the Apostle Peter (a Jewish believer in Jesus) who declared to the Jewish religious leaders of his day:

“Salvation is found in no one else, for there is no other name under heaven given to men by which we must be saved” [Acts 4:12 NIV].

As long as God gives us the ability, we will share this wonderful news of salvation in Yeshua (Jesus) with everyone who is willing to listen, including Jewish people.

We’d love to talk about this with you.

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NIV = The Holy Bible, New International Version. Copyright 1973, 1978, 1984 by International Bible Society.